Effective: October 1, 2025

1. Introduction.

Better Luck Next Time LLC ("Better Luck Next Time," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share personal information when you visit or purchase from shopbetterluck.com (the "Site").

2. Information We Collect.

We collect information necessary to process orders and operate our business. This includes personal information such as your name, email address, shipping and billing address, phone number, and payment details, which are collected when you make a purchase or create an account. We also collect technical information, including your IP address, browser type, device data, and on-site activity, which is collected automatically through cookies and analytics tools.

This information is collected either directly from you or automatically through your interaction with our Site.

3. How We Use Your Information.

We use your information to process and fulfill orders, including payment and shipping; to communicate with you regarding orders, accounts, or customer service inquiries; to improve our website, products, and shipping experience; and to maintain the security and functionality of our Site.

We do not use your information for automated decision-making or profiling.

4. Sharing Your Information.

We do not sell your personal information. We may share your information only with trusted service providers who perform services on our behalf, such as Shopify for online storefront hosting, checkout, and payment processing; shipping carriers to deliver your purchases; and payment processors to securely process transactions.

These service providers are permitted to use your information only as necessary to perform their services for us. For details on Shopify's privacy practices, please visit Shopify's Privacy Policy.

5. Cookies.

We use cookies and similar technologies to enhance your browsing experience, remember preferences, and analyze website performance. You may manage or disable cookies in your browser settings. Disabling cookies may affect certain features or functionality of the Site.

6. U.S. Customers.

Our Site and services are intended for customers located within the United States. By using our Site, you acknowledge that your information will be collected, processed, and stored in the United States under applicable U.S. laws, including California law.

7. Your Rights.

You may request access to, correction of, or deletion of your personal information by contacting us at privacy@shopbetterluck.com.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to request deletion of your personal information, and the right to opt out of any sale or sharing of personal information. We currently do not sell or share personal information for monetary gain.

To exercise these rights, contact us at privacy@shopbetterluck.com. We will respond in accordance with applicable law.

8. Data Retention.

We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law.

9. Contact Us.

If you have questions or concerns about this Privacy Policy or our data practices, please contact:

Better Luck Next Time LLC
Email: legal@shopbetterluck.com
Website: shopbetterluck.com